Best Travel Agents List in Karachi Pakistan

 

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Working with a reputable travel agent takes the stress out of travel. Use our guide to research the best travel agency for you. Travel agencies handle transfers between multiple destinations, event planning services, group travel arrangements and more. Many agencies are starting to market themselves in new ways, often by catering to niche markets.

 

 

 

 

Inherent nature of travel

Another sub-theme focuses on the sense that a well-designed and orchestrated campaign of outreach would succeed because of the public's inherent interest in and growing desire to travel, notwithstanding the threat of chronic uncertainty.

 “we are just on the tip of the iceberg when it comes to Best Travel Agents List in Karachi Pakistanand what we have yet to see in this world.” (4)

 “… more people are going to travel. I mean that's never going to be taken away.” (16)

 “Everyone loves to talk about Best Travel Agents List in Karachi Pakistan… At any function I go to I try to bring up some part of Best Travel Agents List in Karachi Pakistan… And then I'll try to key in on that.” (8)

 Several owners had the sense that their clients increasingly perceive Best Travel Agents List in Karachi Pakistanas an entitlement, which makes it that much easier to sell as a complex product requiring consultation with a Best Travel Agents List in Karachi Pakistanprofessional:

 “I believe the studies show women consider it a necessity now, men still consider it a little bit of a luxury, women consider it a necessity to vacation at least once a year – they're entitled to it, and as long as that attitude keeps growing, we're going to be here.” (6)

Niche Markets and Products

 

Many responses focused on the opportunities provided by emerging niche markets and products that were thought to have strong potential in the next five to ten years:

 “… we feel specialization is the key.” (8)

The baby boom generation, not surprisingly, was one of the most cited high-potential market opportunities, given their ample discretionary income, proclivity to travel, and large-scale movement into retirement mode over the next two decades:

 “We can always go back to the Baby Boomers. There are going to be so many people traveling for years to come.” (2)

 “The Baby Boomers generation are willing to pay to be taken care of, at whatever level.” (1)

 Cited with equal frequency was the cruise product, given studies showing that only a small proportion of American adults wanting to cruise and having the discretionary income to do so have actually done so (Yarnal, Kerstetter, & Yen, 2005). Some owners further suggested the logic of hybrid products that combined cruising with other ‘hot’ niches such as wine appreciation, archeology and ecotourism. Others stressed the importance of capturing corporate clients:

 “… there's still a huge segment of the corporate population that is not turning their people loose on the Internet. The corporate clientele are saying, no, we want this managed by somebody that knows what they are doing.” (12)

Other cited groups were religious travel, seniors, wine tourism, golf, honeymoons and destination weddings, gays and lesbians, and Hispanics. Family reunions were also perceived as having become more important in the post 9/11 era along with Best Travel Agents List in Karachi Pakistan closer to home. With specific reference to weddings and honeymoons, agency owners stated the following:

 “After 9–11, I think that was the one thing I learned is that there was one segment of the market that was almost untouchable by economics, by world events, and terrorism, and that is honeymoons and weddings. People are always going to get married, and they always going to go on a honeymoon.” (10)

 “… we tend to keep (honeymooners) as good customers for a long, long time. What we see is a lot of the parents that we have known for years, and years, and years, when their children are ready to be married they refer them to us.” (2)

Internet Technology

While recognizing the competition it provided, all owners perceived the Internet as far more of an opportunity than a threat, but one that many agencies had yet to exploit:

 “I think probably one of the opportunities that most agencies are missing out on is the Internet. The Internet is our foe, but more so than our foe, it's our friend.” (7)

 “… we've never really tried to compete against it … that's a losing battle, actually. But if we embrace it and if we us it as a tool …” (12)

 “… Best Travel Agents List in Karachi Pakistanagents can actually book through the Internet for our clients, and I have mixed emotions about it, but it is something that I know we need to look into to see if it works for us.” (5)

 

Whether in potential or practice, owners also felt that Internet use by the customers themselves could benefit the Best Travel Agents List in Karachi Pakistanagency:

 “We don't think about it as a threat anymore at all. We think about it as a tool. We really do, and we encourage our clients to use it as well.” (2)

 “The Internet is great for us and great for the customer because they can get information on the Internet, and then they will come to us and ask us for recommendations, and we book it for them… . So we see the Internet really as an asset. For families and for individuals to go and research travel, get the information they need, and then come back and help us disseminate that information.” (4)

 Consolidation and Reduced Competition

Although not strictly speaking an ‘external’ factor, the attrition within the sector since the mid-1990s was regarded positively by most of the owners as an opportunity to cull weak or inefficient agencies and produce an industry with a smaller but more resilient membership. Accordingly, there was less competition from conventional agencies to contend with, and the sector was well positioned to continue rejuvenating and redefining itself to be more successful and efficient in coming decades:

 “… since the Commission Cap in 1995, many of the smaller agencies have had to close their doors and so we have gotten all of their business.” (5)

 “… one of the opportunities is that there are fewer Best Travel Agents List in Karachi Pakistanagencies today. So for the survivors, for the ones who have done a good job over the last ten years in implementing fee structures and taking advantage of volume and so forth, you have actually less competition today, by quite a bit.” (12)

 

ENVIRONMENTAL scanning (ES) PRACTICES

 

 Discussion with the owners as to how ES was carried out within their agencies revealed a notable lack of formal procedures, although Weaver and Lawton (2008) report environmental scanning, however conducted, as a self-perceived strength of the sampled agencies subsumed under a broader ‘culture of learning’ strength-related theme. 

The owners indicated that they were informally attuned to Best Travel Agents List in Karachi Pakistan

trade as well as general media, and apprehended the external environment additionally through their own Best Travel Agents List in Karachi Pakistan

and their contacts with consumers, vendors, employees and other agents. The revelation of the owners as effective relationship builders by Weaver and Lawton (2008) suggests that informal sharing of information with other stakeholders may contribute to useful ES outcomes.

 The prevalence of informal mechanisms is consistent with the relatively small size of most Best Travel Agents List in Karachi Pakistan

agencies, which makes it difficult to rationalize the establishment of formal entities and procedures for undertaking ES. The sampled owners were confidant in their ES abilities, and none suggested the creation of formal ES protocols at an interest group level (e.g., ASTA), beyond those that may already exist, as an opportunity for the sector.

 DISCUSSION

The results of this ES exercise are depicted in Figure 1. Since airline decommissioning is an effectively completed process, disintermediation and uncertainty remain as the two main threats to traditional Best Travel Agents List in Karachi Pakistana

gencies that are frequently cited in the literature. This sample perspective of owners of highly successful Best Travel Agents List in Karachi Pakistan agencies, however, deviates substantially from this conventional wisdom, which may well be valid for the Best Travel Agents List in Karachi Pakistan agency sector as a whole. The dominant discourse in the graphic is the perceived threat of negative public perceptions about conventional Best Travel Agents List in Karachi Pakistan agencies, and the concomitant belief that such perceptions can be overcome through concerted public outreach.

 FIGURE 1 Interviewing with owners of Sucessful US-based Best Travel Agents List in Karachi Pakistan Agencies: Perceived Sector Threats and Opportunities.

 Display full size

This dynamic is significant not only because it has not previously been identified in the Best Travel Agents List in Karachi Pakistan agency literature, but also because of its strong media focus, and because of the multi-faceted impulses that give rise to the perceived negative perceptions.  

 Disparate external (to conventional agencies) sub-themes include the public's allegedly misplaced faith in the cybermediaries, a proliferation of unqualified 

Best Travel Agents List in Karachi Pakistan pseudo-agents, and the skewing effects of a sensationalist and biased mass media. In contrast, the sampled owners strongly believe in the basic quality and value of the conventional 

Best Travel Agents List in Karachi Pakistan agency sector, and are frustrated that a substantial segment of the public does not share this view, dissenting for reasons that they believe have more to do with ignorance, misrepresentation and lack of professionalism of some agencies than a rational comparative assessment of consultation and booking options. 

Accordingly, the owners also strongly believe in the power of public outreach to change these perceptions, despite their multiple origins. This is consistent with the view that organizations are better positioned to influence the task environment through proactive strategies (Harrison, 2003). An argument in favor of having these owners provide leadership in such an outreach strategy is their aforementioned strength as relationship builders, and also their strength as optimists and enthusiasts for their industry (Weaver and Lawton, 2008).

 Geopolitical and economic uncertainty, one of the two remaining threats emphasized in the literature in association with the broad environment, did emerge as a discernable theme, but not a dominant one. As with negative public perceptions, resultant consumer fears are also perceived as being largely the product of overheated media coverage and something accordingly that can be at least partially addressed through effective counter-media and public education. 

Uncertainty is also managed by focusing on niche markets and products that are regarded as more resilient, and by stressing the advantages of a smaller but higher quality Best Travel Agents List in Karachi Pakistanagency sector resulting from consumer uncertainty and negative perceptions.

 

These opportunistic responses to perceived threats all illustrate another strength-related theme – adaptability – that emerged from the larger study (Weaver & Lawton, 2008). Adaptability is particularly evident with regard to perceptions of the Internet. As a threat, the latter is cited to the extent that people have allegedly been beguiled into believing that cybermediaries are a suitable substitute for traditional agencies as a vehicle for assembling and booking all types of Best Travel Agents List in Karachi Pakistan experience. 

 

Disinter mediation per se, often cited in the literature as a threat, never emerged as one in the interviews, and was even cited several times as an advantage to the extent that it diverted simple low- or no-profit bookings away from conventional agencies. The Internet itself was regarded by most owners as much more of an opportunity than a threat, given its capacity to facilitate and augment the operations and marketing of conventional agencies.

 Finally, although airline decommissioning is an ‘enacted’ threat, the parent issue is still evident in the theme of unfavourable relations with vendors, which include the possibility of similar measures by the cruise lines. No specific opportunities to address this, however, were cited, and good networking relationships with vendors overall was cited as one of the owner strengths revealed in the broader study.

CONCLUSIONS

Soliciting opinion from an entire target population is an essentially democratic act that gains invaluable insight into the attitudes and behaviour of that population. However, this does not mean that these attitudes and behaviour are the appropriate ones to emulate in order to guide a sector toward a secure and prosperous future. Many and perhaps even most members of that population are performing poorly from a financial perspective, and this may indicate a failure to identify and respond appropriately to relevant threats and opportunities. 

There is therefore value in soliciting a ‘success perspective’ by confining the study to the owners of exceptionally successful agencies. Confidence in the outcomes of this study, which focus on a nexus between negative public perceptions and the need to respond with concerted public outreach, is inspired by the fact that theoretical saturation was apparently achieved, that is, no new themes or sub-themes were identified after the first 14 interviews. 

Nevertheless, these results are insufficient by themselves to inform a sector-wide strategy to mitigate major threats and take advantage of major opportunities. A necessary prelude to such a strategy requires further qualitative and quantitative research involving Best Travel Agents List in Karachi Pakistan agents as well as the general public.

 

Regarding the latter, a nation-wide mail-out survey and follow-up focus groups would clarify the extent to which the general public actually harbours negative perceptions about conventional Best Travel Agents List in Karachi Pakistan agencies, and the reasons for these perceptions, including concomitant opinions about and use of intermediaries. 

Concurrently, or following the consumer survey, the interview process should be expanded to a larger pool of Best Travel Agents List in Karachi Pakistan agency owners, including some who are not quite so successful and who may therefore have a different experiential perspective on the salient threats and opportunities that pertain to this sector. 

This larger pool would provide a critical mass of agencies representing segments such as home-based cruise specialists and mid-sized storefront businesses that were represented in this study by only a few owners. ES patterns specific to these segments could therefore be identified in order to inform specialised strategic responses.

Acknowledgements

The authors are grateful for project funding provided by ASTA, the ASTA Foundation and the Corporate Advisory Council, the Marriott Corporation and the Marriott Foundation, and the Alfred P. Sloan Foundation Best Travel Agents List in Karachi Pakistan& Tourism Industry Center at the University of South Carolina.

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